Monthly Archives: April 2015

Hillary Clinton’s Campaign Video

As mentioned in my last post, several candidates have already announced that they are running for president in the 2016 election. Hillary Clinton not only started giving speeches, she produced a short, two-minute video announcing her candidacy. You can see the video here. This video is fascinating for several reasons.

For one, Mrs. Clinton does not even appear in the video until it is more than half over. The beginning of video features real people discussing their plans to do something new in their lives, e.g., people who are getting new jobs, moving to a new town, getting married or retiring. After many of these vignettes, Mrs. Clinton appears in the video and announces, “I’m getting ready to do something too. I’m running for president.” Now I am no expert on political strategies but it seems that Mrs. Clinton is deliberately using two clever techniques here. First, by showing these vignettes, she is comparing herself to real Americans with real-life problems and life goals. Secondly, she is using a narrative structure similar to a novel or short story. This technique lets the audience know that she is a storyteller, and she wants to be the narrator of the story of America in the next few years.

The other interesting aspect of the video is that Mrs. Clinton uses a striking number of metaphors. In a short script of only 92 words, she uses 13 different conceptual metaphors. I believe she uses these to sound more folksy and in touch with regular American people. This high use of metaphors provides further evidence that it is hard not to speak in metaphors when talking about American politics. I will include the entire script here thanks to the folks at bustle.com for the transcript. The transcript will be followed by the metaphors in Mrs. Clinton’s short speech. As always, I have highlighted the metaphors in italics.

“I’m getting ready to do something too. I’m running for president. Americans have fought their way back from tough economic times. But the deck is still stacked in favor of those at the top. Everyday Americans need a champion, and I want to be that champion. So you can do more than just get by. You can get ahead, and stay ahead. Because when families are strong, America is strong. So I’m hitting the road to earn your vote, because it’s your time. And I hope you’ll join me on this journey.”

Horse Racing

running for president

blog - candidates - jockeyAs mentioned in my last post, it is very common to compare American elections to horse races.

Example:  “I’m getting ready to do something too. I’m running for president.”

 

get ahead and stay ahead

In any type of race, a person, animal or car must compete with other racers to win. The winner of a race must travel faster than the other competitors in order to get ahead of them and then stay ahead until they cross the finish line. In this case, Mrs. Clinton is comparing American families competing for limited financial resources to runners in a race. With her help they can succeed in American society by winning the race.

Example:  “You can get ahead, and stay ahead.”

Personification

families are strong/America is strong

In the American psyche, we often consider ourselves to be strong people who confront adversity with tenacity and perseverance. This is true perhaps because of our country’s history which began with a revolution against the British, or because we survived a bloody civil war and helped win two world wars. In a common form of personification, American families and even America itself are compared to a human being. Thus, we can say that both American families and America are strong.

Example: “Because when families are strong, America is strong.”

Boxing

PAN AMERICAN GAMES XIIFollowing the sense that Americans are strong people, politicians are doubly confident in their strengths as competitors and survivors. Thus we can have metaphorical expressions of people acting like boxers fighting their way through a tough fight. Even more so like a boxer, some politicians compare themselves to a champion, or someone who wins fights against tough opponents.

fight their way back

Example:  “Americans have fought their way back from tough economic times.”

a champion

Example:  “Everyday Americans need a champion, and I want to be that champion.”

Senses

A second metaphor is used in the previous example using our experiences with senses. It is very common to describe abstract processes with concrete experiences. For example, we describe difficult circumstances as being tough as if it is a hard piece of leather or piece of bark. In this case, we refer to economic circumstances as being tough.

blog - senses - tough barktough economic times

Example:  “Americans have fought their way back from tough economic times.”

Cards

blog - cards - Royal_Flushthe deck is stacked

Another way of describing a difficult or unfair situation is by comparing it to a card game. Among friends, the deck of cards is not tampered with and is completely normal. In some cases, people may try to cheat by putting specific cards into special locations in the deck for easy access. This is called stacking the deck. Metaphorically, stacking the deck means that one person or group is unfairly controlling the situation.

Example:  “Americans have fought their way back from tough economic times. But the deck is still stacked in favor of those at the top.”

Height

We also create metaphors based on sensory experiences with height. We conceive of people with power and money being at the top of a structure while poor people without power are at the bottom of scale. These metaphors are derived from conceptual metaphors of up being good and down being bad. In this case, the people in power in American government and society are at the top.

Example:  “But the deck is still stacked in favor of those at the top.”

Journeys

Finally, perhaps the most powerful and overarching metaphor in the video is that of a journey metaphor which Mrs. Clinton uses both implicitly and explicitly. These journey metaphors take many forms.

fought their way back

In one instance, the American people are fighting their way back from economic times, as if they are coming back from a long journey.

Example:  “Americans have fought their way back from tough economic times.”


blog - journey - obstacle path just get by

We can also speak of making a journey with difficulty as just getting by, as if we are squeezing past an obstacle walking on a path. In this case, Mrs. Clinton combines a horse racing metaphor with a journey metaphor as if people are racing on a journey together.

Example:  “So you can do more than just get by. You can get ahead, and stay ahead.”

hitting the road

An unusual expression about beginning a journey is hitting the road. This phrase is perhaps derived from the sense of our shoes hitting the pavement as we begin to walk.

Example:  “So I’m hitting the road to earn your vote, because it’s your time.”

blog - journey - highwayjoin me on this journey

In the last example, Mrs. Clinton explicitly invites the viewers of the video to go on the metaphorical journey with her as if she and the American people are travelling together to create a better American society.

Example:  “And I hope you’ll join me on this journey.”

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As I mentioned, these examples illustrate how common metaphors are in everyday speech about politics. I am continuously amazed how strange and difficult this type of language for people learning English as a second or foreign language. I hope that these students can understand these colorful expressions.

Next time: Metaphors in Rand Paul’s Announcement

Launching Campaigns before Running

Even though the 2016 elections are a year and a half away, several candidates have already announced they are running for president: Ted Cruz, Rand Paul and Marco Rubio among the Republicans, and the sole Democrat so far, Hillary Clinton. There are three metaphors commonly used to describe these actions, all three of which are fascinating examples how ingrained metaphors are in our daily English language usage. For one, the common phrase of running for president is derived from our collective experience with horse racing. We speak of presidential candidate in a race for the White House as if they are racehorses, and yet no know ever thinks twice about it. We also talk about the campaigns of these candidates. The word campaign was originally used as a term from military operations. In fact the English word campaign is derived word from the French word campagne meaning “country” since military forces often engaged in large battles in open fields in the countryside. This term dates back to Napoleon’s armies in the early 19th century.  Once again, we see how political actions are compared to military operations. Finally, we also find that we say political campaigns are launched. Normally we use the term launch to describe the liftoff or blast of the engines when a rocket begins its trajectory into space. The word launch was originally derived from a Latin term meaning “to throw a spear” related to our term lance.

blog - ACA - rocket

In sum, we cannot even describe a simple beginning of an interest in becoming the president of the United States without using metaphors from three different conceptual domains: horse racing, military operations, and rocket liftoffs. Even more strangely, I cannot think of any alternate literal terms to replace these metaphors. Can you have a process to win an election, begin a campaign, or try to become president? Most of us were taught in school that metaphors and similes are mostly only used in poems and plays, and that normally we speak in literal language. However, these examples are further evidence that thinking in metaphors is a common cognitive process.

Although I have explained some of these metaphors in previous posts, here are a few more examples from horse racing, military operations and vehicles.

 

Horse Racing

blog - horse - out of the gateout of the gate

Horses begin a race locked behind a wide gate. When the race begins, the horses are released and run as fast as they can out of the gate. Metaphorically, anyone beginning a new process may be described as being out of the gate. In politics, candidates and political figures must make quick decisions and be consistent with their messages. Thus they must be quick out of the gate.

Example: Although Barack Obama promised big changes if he were elected president, he was very slow out of the gate and it took years to make any of the changes that he promised during the campaign.

run for office

Horses run to win the race. Similarly, candidates for political office are said to run in an election to win a position in a government. We may also call this running for office.

Example: Any candidate running for office these days needs millions of dollars to have a successful campaign.

running mate

Extending the idea of running for office, the phrase running mate refers to the person who runs for election with someone else. For example, commonly a vice-presidential candidate is called the running mate of the presidential candidate.

Example: Conservative women voters were excited when John McCain chose Sarah Palin as his running mate for vice president in the 2008 election.

blog - horse - front runnerfront runner

When a horse is winning a race, we say that it is out in front of the other horses. We can also say that the horse is the front runner. In a political election, the candidate who is leading in the polls is also referred to as the front runner.

Example: Usually the candidate is who is the strong front runner a month before an election wins the race.

fast track

In a horse race, the horses run on a dirt track inside a horse racing arena. If the track gets wet from recent rains, it will be very hard for the horses to run on it. If the dirt is dry, it will be a fast track for the horses to run on. In common terms, any person or activity that seems to be moving very quickly is said to be on a fast track.

Example: When Paul Ryan was chosen as Mitt Romney’s vice-presidential candidate in 2012, he started on the fast track to political fame and power in the United States.

inside track

On an oval track, the shortest distance for the horses to run is close to the inside rail of the track. In common terms, there are two meanings to the phrase inside track. First, as in horse racing, to be on the inside track means to be on course to win in whatever competition one is engaged in. Secondly, the word inside also has the connotation of having restricted or secret access to something. Thus, to have the inside track on something means that someone has information that is not available to other people.

Example: In 2008 when the housing market crashed and banks started to fail, the economy was on the inside track to be in the worst recession since the Great Depression.

Example: Television reporters in Washington D.C. are always competing to get the inside track on the latest news from the White House.

outside chance

Just as the horses on the inside of the track have the greatest chance of winning, the horses running on the outside have the greatest chance of losing since they have farther to run to win the race. Thus to have an outside chance at completing something means that it is not very likely to happen.

Example: When Barack Obama first announced that he was running for president in 2006, most people thought he only had an outside chance of winning since he was the first African-American in years to try to become president.

blog - horse - photo finishneck and neck

In some horse races, two horses may be running at the same speed in which case the horses’ necks are close to each other and it is difficult to tell who will win the race. We say that the horses are running neck and neck.   In politics, when the candidates are very close to winning the election, we say that the candidates are running neck and neck.

Example: In 2004, John Kerry and George W. Bush were running neck and neck for many months but Bush won the election by a small margin.

home stretch

Towards the end of a horse race, the horses must usually run one last section of track in the middle of the arena. This is called the home stretch because it is the last section or stretch of the track before the horses get home to the finish line. In common terms, the home stretch is the last tiring section of a competition.

Example: Several days before a presidential election, the candidates crisscross the country giving speeches at campaign rallies trying to win as many votes as possible in the home stretch.

Battles

blog - war - revolutionprimary battles

Battles are the names of the primary engagements between armies in a war. Metaphorically, battles can also be fought verbally between people or groups. The notion of battle is commonly used in politics.

Example: In every presidential primary, there are many battles among the candidates to gain the nomination of the party.

battle cry

At the start of every battle, there is a call or cry from the commanding officer to alert the troops to begin fighting. The phrase battle cry can also be used to indicate the beginning of a political process.

Example: In 2011, the Occupy Wall Street protestors used the slogan “We are the 99%! as their battle cry to gain support against the richest 1% of the nation controlling the government.

battleground states

The land where battles are fought are called battlegrounds. In politics, states in which voters may vote for either Democrats or Republicans are called battleground states when candidates fight for the votes for their party.

Example: Ohio and Florida are often considered battleground states in presidential elections.

battle lines are drawn

The exact line separating the land controlled by two fighting armies is called the battle line. Metaphorically, a battle line is the ideological separation between two people or groups. In a public political argument, we may say that battle lines are drawn based on a certain view of a controversial topic.

Example: In the 2012 election, Democrats drew many battles lines with Republicans over the tax breaks given to millionaires and billionaires.

MAP - war - arms trainingcombat

Combat is another word for battles fought between armies in a war. Metaphorically, any verbal argument can be described as combat as well. As a verb the word combat can be used to describe efforts to fight against something.

Example: George W. Bush worked hard to combat the spread of AIDS in Africa during his presidency.

firefight

A firefight is an intense battle between two armies in which a great deal of gunfire is exchanged. In politics, a heated argument may also be called a firefight.

Example: Sometimes a peaceful presidential debate turns into a firefight among the top candidates.

clash

The word clash is an onomatopoetic word meaning that it represents the sound made by two metallic objects hitting together. A physical confrontation between people or battle between armies may be called a clash. However, metaphorically, a disagreement in words or ideas between two people or groups may also be called a clash. Often we speak of a clash of personalities between two people.

Example: During the 2012 Republican presidential primary, Mitt Romney, Newt Gingrich and other candidates clashed over positions on the economy.

Starting Vehicles

OLYMPUS DIGITAL CAMERAkick start

Some motorcycles require the rider to start the motor by forcefully kicking a pedal. This is known as kick starting the motorcycle. Metaphorically, to kick start something means to begin a new process with great energy and enthusiasm.

Example: Most presidential candidates kick start their campaigns with a big rally at a famous landmark.

kick into gear, put in high gear

Many vehicles have different gears for different speeds. Starting a motorcycle or changing a gear on a bicycle requires the use of one’s foot. This may be called kicking it into gear. Increasing the speed may be referred to as putting the vehicle into high gear.   Figuratively, kicking something into gear means beginning a new process.

Example: During a bad economy, a president may need to kick a new jobs program into high gear to reduce unemployment.

shift gears

Some cars, trucks and buses have manual transmissions which require the driver to shift from lower to higher gears to travel. Figuratively, shifting gears means to change one’s focus from one project to another.

Example: Presidential candidates may need to shift gears during a campaign depending on current events or the questions of media reporters.

blog - vehicles - Shift_stickstuck in neutral

When the gears are not engaged, we say the vehicle is in neutral. It is impossible for the engine to move the engine forward or backward when it is in neutral. In a figurative phrase, being stuck in neutral means that a person or group of people is not making progress towards a desired goal.

Example: Peace talks between warring countries in the Middle East always seem to be stuck in neutral. 

lurch

Originally a nautical term, to lurch meant that a ship moved to the side instead of going straight ahead. Now it can also mean the jerky movement of any vehicle forward or to the side. Often when the vehicle does not go smoothly into the next gear, it may lurch forward. Metaphorically, the irregular or inconsistent action of a person or group of people may be called lurching.

Example: Political tensions between two countries with nuclear weapons may lurch the world toward a nuclear war.

freewheeling

A freewheel is a special type of clutch used in some bicycles, motorcycles and trucks that allows the driveshaft to spin freely under certain operating conditions. The freewheel allows the driveshaft to spin without any friction or resistance. Metaphorically, freewheeling means to engage in behavior without any rules or regulations.

Example: Presidential candidates normally do not like to have freewheeling town meetings with the general public. They prefer to have more structured question and answer sessions.

blog - vehicles - Disk_brakeput the brakes on

When a driver needs to slow down a vehicle, he or she needs to apply or put on the brakes. In a figurative phrase, putting the brakes on something means limiting or stopping an action already in progress.

Example: Many environmentalists would like to put the brakes on building new nuclear power plants around the world.

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It is pretty clear that we describe politics in English using a wide variety of conceptual metaphors. It is amazing that we can hardly talk about candidates for an election without resorting to metaphors from war, horse racing and vehicles. Please let me know if you hear any more unusual examples as these candidates conduct their campaigns.

Next time: Hillary Clinton’s Campaign Video

Politics on Blast!

One of the many joys of teaching college-age students is that I get to hear the latest slang words and phrases in their everyday conversations. If you don’t mind hearing the word dude at the beginning of every sentence, it can be an interesting way of doing informal linguistic research. One of the phrases I have learned recently is to put someone on blast which roughly means to “embarrass someone by reporting his or her bad behavior.” They also call this putting someone on front street. However, putting someone on blast is also considered to be bad behavior – the perpetrator may be described as being cold or a cold piece. Here is a fictional conversation between two of my students, one of whom has just made fun of the other for getting a bad score on his test in front of the other students.

“Dude, why do you have to put me on blast like that. You’re a cold piece.”

“Sorry, bro. I didn’t mean to put you on front street. My bad.”

The word blast very interesting when it is used in slang phrase or metaphors because it has its origins in warfare and explosions. Of course, literally, the word blast means to explode as in a bomb detonation or a cannon firing. Metaphorically, to blast someone or something means to harshly criticize it or them. This usage is also an example of hyperbole (hi-PER-bo-lee) or great exaggeration, as in “I had a million pages of homework last night.”   Comparing the criticism of something or someone to the explosion of a bomb is indeed hyperbolic. Nonetheless, it is very common to hear examples of the metaphorical usage of blast. Recently, I read it in headlines after an international deal was reached to curb nuclear bomb development in Iran. One headline noted that Israeli Prime Minister Benjamin Netanyahu did not like the deal by saying, “Netanyahu blasts ‘very, very bad’ Iran nuclear agreement” (see the full article here) In other news, we can also see this headline from another article, “Hill Republicans blast Clinton’s email explanation” or here, “Democrats Blast Schumer Threat to Kill Iran Deal.”

blog - war - blast

Dude, here are a few more examples derived from experiences of explosions, cannons and guns from warfare.

stick to your guns

The terms guns usually refers to handguns, not rifles. Handguns have been used for centuries in warfare, police work and personal protection. The word gun originally meant a device used in warfare in the Middle Ages to throw rocks or other projectiles. Many metaphors for guns are also taken from the days of the Wild West – the wild, generally lawless period in the 1800s in the Midwest and Western states of America. However these metaphors may also be derived from guns used in military endeavors. For example, the phrase stick to your guns means that one must not back down from a fight. This idea was derived from the notion of a soldier continuing to stand and fight when a battle seems to be lost.

Example: When Barack Obama tried to pass a new health care bill in 2010, he had many opponents that tried to weaken the bill. However, he stuck to his guns and got most of the bill passed the way he wanted it.

smoking gun

When a gun is fired, a small amount of smoke is released from the barrel after the gunpowder in the bullet explodes. A smoking gun indicates that the gun has just been fired. Metaphorically, a smoking gun refers to evidence that something has just happened.

Example: After Barack Obama was elected president, many critics claimed that the was not a U.S. citizen and spent years searching for the smoking gun, a birth certificate from Kenya, but it was never found.

blog - war - colt revolveryoung guns

In a process known as synecdoche, sometimes the name of an object used by a person is later used to describe the person and not simple the tool. In this case, a person using a gun may also be called a gun. Specifically, a young gun is a young person who uses a gun in a forceful and accurate manner. Thus, metaphorically, a young gun is any young person who is very good at what he or she does and is forceful and confident in the work.

Example: Most members of Congress are middle-aged or older. However, sometimes some young guns are elected and provide youthful energy to the body of lawmakers.

turn their guns on

In a battle, soldiers sometimes must fight the enemy from several different sides. When they are attacked by a new force, the soldiers must turn their guns to fire at the new enemy. Metaphorically, people can turn their guns on other people if they start verbally attacking their opponents in a debate or argument.

Example: In a presidential debate, some candidates may turn their guns on other candidates to prove that they are superior to them.

blog - war - triggertrigger

Every gun has a trigger mechanism that fires the bullet. In common terms, a trigger is any action that starts a new process.

Example: In 2011, a special super committee was formed to solve the country’s budget problems. When they did not find a solution before the deadline, budget cuts in military spending and social services were automatically triggered.

trigger a recession

The term trigger can also be used to indicate the beginning of the end of something.

Example: Some experts believe that the recession of 2008 was triggered by the Wall Street bank failures.

trigger happy

If someone frequently fires a gun, we may that this person is trigger happy. In politics, a government official may be called trigger happy if he or she is prone to go to war very easily.

Example: Many people thought that George W. Bush was a bit trigger happy going to war in Iraq and Afghanistan during his presidency. However, Barack Obama was also keen to continue the war in Afghanistan as well when he became president.

fire a campaign manager

We say that to shoot a gun is to fire it. This term derives from the earlier practice of setting fire to the gunpowder in a weapon to launch or discharge the projectile. In common terms, we also use the word fire to mean discharging someone from a job.

Example: Many presidential candidates end up firing their campaign manager if they do not seem to be on track to win the election.

Unit trains in 5th Fleet AORfire off an e-mail

We can also use the word fire to mean sending off a letter or email in a quick manner.

Example: Presidential candidates may fire off an email to the campaign staff if they think something is not going as planned.

surefire way

In the early days of guns and rifles, they did not always work properly. Sometimes the gunpowder did not explode and the bullet was not discharged. More reliable weapons were sometimes referred to as surefire guns or rifles if they were more likely to work on a regular basis. In modern terms, a plan or process that is almost certain to work properly is called a surefire way.

Example: In American politics, a surefire way for a man to lose an election is to be caught in an adulterous relationship with another woman.

blog - war - target 2target demographic

With guns as well as bows and arrows, people practice shooting their weapons by aiming at a target a long distance away. The literal target has been changed to mean a metaphorical goal in a process or project. In politics, candidates and elected officials try to please their constituents who may vote for them.   A specific group of people in a certain area with certain political views is called a demographic.   Trying to please this group of people is called targeting the demographic.

Example: Democrats tend to work with wealthy liberal voters as their target demographic for raising campaign money.

call the shots

Firing a weapon can be called taking a shot. In the military, the person in command of an army or navy who decides when weapons are to be fired may be described as the person who is calling the shots. In metaphorical terms, a person who makes important decisions within an organization may also be referred to as someone who calls the shots.

Example: In a presidential election, the campaign manager, handpicked by the candidate, is the one calling the shots for scheduling public appearances and rallies.

blog - war - Berdan_Sharps_riflea long shot

To shoot at a target far away is called taking a long shot. The farther away the target, the less likely the person can accurately hit it. In common terms, a long shot is something that has a very low likelihood of happening. In politics, a long shot is a person who is not likely to win an election or an event that is not likely to happen.

Example: When Barack Obama ran for president, many people thought it was a long shot for him to win the election since he was not very well known at the time.

big shot

A discharge from a large gun or cannon may be called a big shot. Metaphorically, a very important person in an organization may also be referred to as a big shot.

Example: People running for public office in the United States usually do not win the election unless they are backed with the money and support of big shots in local or national business circles.

straight shooter

Someone who is very accurate at shooting a gun is called a straight shooter. Metaphorically, a person who is always honest and does not make up stories or fabrications is also sometimes called a straight shooter.

Example: John McCain has been known for years as a straight shooter since he always stuck to his principles and told the truth in Congress.

shoot back, fire back

In a battle, enemies shoot at each other with guns. When one side fires first, the other side shoots or fires back. We may also use the phrase shoot back to refer to someone responding to an accusation or challenging point in an argument.

Example: During the 1988 vice-presidential debate between Dan Quayle and Lloyd Bentsen, Quayle compared himself to former president John F. Kennedy, also called Jack Kennedy, in terms of length of service in Congress. Bentsen, a former colleague of Kennedy’s shot back, “Senator, you’re no Jack Kennedy.”

blog - war - Firing_squad_1867circular firing squad

In years past, a person who commits treason against his or her country is sometimes shot by a firing squad, a group of soldiers with rifles trained for just such an action. Theoretically a firing squad lined up in a circle would shoot and kill themselves. In common terms, a circular firing squad is a group of people who work against their own interests.

Example: When Hilary Clinton ran for the Democratic candidate in the presidential primary in 2007, her campaign was not very successful. Critics later claimed that the campaign staff was like a circular firing squad.

calibrate

The size of a bullet that can fit in a gun barrel is called its caliber. To measure the exact size of something later came to be called to calibrate something. In modern terms, any difficult process or plan can be calibrated by experts to determine success.

Example: Barack Obama knew that he would have a hard time getting Democratic bills passed in Congress. However, he apparently did not calibrate the tremendous difficulty he would have dealing with the Republican-held House of Representatives during his two terms.

KOREAN WARsalvo

The term salvo is from an old Italian word meaning a group of guns or cannons fired at the same time. It is still used in military jargon to mean the same thing. However, in politics, any large-scale attack of one person against another may also be called a salvo, especially common in presidential elections.

Example: During a presidential debate, one candidate may launch an opening salvo against his or her opponent to start an argument.

fusillade

A fusillade is another term used to describe a large group of guns fired at the same target at the same time. In politics, any group of attacks from one person on another may be called a fusillade.

Example: In the last days of a presidential election, there is usually a daily fusillade of criticisms between the two remaining candidates.

trajectory

When cannon balls, missiles or bombs are launched to hit a target at a great distance, their flight path must be calibrated exactly to go where it is supposed to go. The path that the bomb takes in the air, flying up in the air and back down to the ground, is called its trajectory. Events and processes can also have trajectories depending on their starting and ending points.

Example: In 2012, many people thought Mitt Romney was on the trajectory to win the presidential election. However, he was not able to win after all.

bang for the buck

The phrase bang for the buck literally means to have a loud explosion for money. Metaphorically, its origins lie in the desire of American politicians in the 1950s and 1960s to get more military force from the weapons they were currently paying for. In common terms today, to get a bang for a buck indicates that a person got a good deal buying something, or at least got the value for the money.

Example: In 2011, President Obama tried to get Congress to pass a bill giving many Americans new jobs and to reduce the high unemployment rates. However, critics complained that the plan was too expensive and did not give enough bang for the buck.

blog - war - Cannon_Firecannon fodder

The phrase cannon fodder is a translation from a German term meaning food for the cannon, meaning that soldiers are often killed in large numbers in wars, as if they are simply blown up by the cannons. In modern terms, the phrase is still applied to cases where soldiers seem to be sacrificed for no reason on battlefields. More abstractly, the phrase cannon fodder can also indicate any large number of people who are treated unfairly in a process.

Example: When governments make huge budget cuts in education, some critics complain that our children are becoming cannon fodder for politicians.

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It is always striking to me how many different political metaphors are based on terms of war, the implication being that Americans consider politics as comparable to military actions. I am not sure what this says about the American psyche, but it is clear that American politicians are very aggressive and treat their campaigns as military operations.

Next time: Launching Campaigns before Running.

Squares, Rectangles and Cubes

For my final installment of metaphors on shapes, today I will share a few examples of metaphors based on our experiences with squares, rectangles and cubes. Don’t be a square! Read on!

Squares and Rectangles

The public square in Florence, Italy.
The public square in Florence, Italy.

the public square

Many cities and towns have a central area used for public meetings, usually in the shape of a square. Thus, this area is often called a public square. Figuratively, doing something in the public square also means doing something that everyone is aware of no matter where one is or how one delivers the information.

Example:   In the public square by 2012, most Americans believed that the War in Afghanistan had raged on too long and they wanted the troops to come home.

does not square with

The shape of a square is the most symmetrical shape since all four sides are equal. Metaphorically, one can say that something does not square with something else if it is not fair or make sense to the average person.

Example:  Cutting budgets in a recession often does not square with the need to save jobs and decrease unemployment.

square off

When two squares of the same size are lined up, two sides face each other equally. Figuratively when two boxers or political opponents face each other in a contest, we can say that they are squaring off.

Example:  In 2012, Barack Obama and Mitt Romney squared off in the presidential election.

blog - shapes - square windowsfoursquare

A square has four corners. As a figure, a square is solidly built and balanced. Metaphorically, to say something is firmly built or fully supported, we can say that it is foursquare.

Example: In 2010, most Democratic members of Congress were foursquare in support of Barack Obama’s Affordable Care Act to improve America’s health care industry.

corner the market

The concept of a square with four corners is used metaphorically in an additional manner. To corner someone or something means to force them into a position that they cannot escape from. In economics, we can speak of a person or a company cornering a market, meaning that they control the production or sale of certain items. Metaphorically, we can also say that a person can corner the market on certain values, behaviors or desired conditions.

Example:  In a presidential election, it is important that one party does not corner the market on all the wealthy donors in the country.

Cubes and Box-shaped Objects

blog - shapes - cliff edge Matengai_of_Kuniga_Coast_in_Oki_Island_Shimane_pref600over the edge

Three-dimensional objects have edges. This is true of man-made containers as well as natural geologic formations such as cliffs and waterfalls. Etymologically, the word edge also has roots in the edge of a sword. The concept of a physical edge is used metaphorically to indicate the limit of a person’s patience or normal behavior in a certain matter.   To go over the edge means to go beyond what is expected for that situation.

Example:  Presidential candidates are wise not to go over the edge with their negative attack ads against their opponents, as voters may not like them.

blog - shapes - sword edge The_Brescia_Spadona_05have an edge

To have an edge means to have a slim advantage over someone in a competition. This is based on the idea that the difference between the two competitors is only the width of an edge of a sword.

Example:  Normally Republicans have an edge over Democrats when it comes to corporate fundraising.

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As we have seen the past few weeks, English speakers create conceptual metaphors with the simplest of everyday objects and shapes. These metaphors of circles, spheres, squares and rectangles illustrate how we create figurative language based on common experiences in the natural world.

Next time: Politics on Blast!