Monthly Archives: January 2017

Trump’s Inaugural Address

Donald Trump was inaugurated as the 45th president of the United States this past weekend.   He delivered a short 16-minute speech. It was not the normal inaugural address. Most new presidents make efforts to unite the country and outline the goals of their term.   These addresses also normally include some soaring rhetoric rich in metaphors to try to inspire the American public to follow the president’s new agenda. This address was surprisingly negative in tone. I looked back at Donald Trump’s acceptance speech at the Republican convention in July of 2016. That speech was much longer and was more positive in tone. This speech was apparently written largely by two of Trumps closest advisors, Steve Bannon and Stephen Miller, who are known for their conservative approaches to politics. Most journalists were surprised and confused at how negative the speech was. George Lakoff published a very unflattering summary of the speech and Donald Trump’s politics on his blog at georgelakoff.com.  You can read the transcript of the speech here.

In any case, the speech is very interesting in its rhetorical style and the limited numbers of metaphors that were used. First, allow me to summarize some of the rhetorical strategies used in the speech. The speechwriters included a dystopian background, hyperbolic descriptions and deliberate repetition. As always, the examples below are taken directly from the speech. Some quotes are repeated if they contain more than one examples of a rhetorical style or a metaphor. Italics are mine.

RHETORIC

Hyperbole

Trump provides a very grim description of the United States, and uses words and phrases normally associated with violence, crime and death. He talks about people being trapped like animals, empty factories looking like tombstones, with gangs and drugs stealing lives and robbing people of their potential. Meanwhile, our infrastructure fallen into decay, and the wealth of the middle class is ripped from their homes. He also describes other countries as ravaging our borders, stealing our companies and destroying our jobs.

Example: “But for too many of our citizens, a different reality exists: Mothers and children trapped in poverty in our inner cities; rusted-out factories scattered like tombstones across the landscape of our nation; an education system flush with cash, but which leaves our young and beautiful students deprived of knowledge; and the crime and gangs and drugs that have stolen too many lives and robbed our country of so much unrealized potential.”

An abandoned factory outside Duluth, Minnesota

Example: “… America’s infrastructure has fallen into disrepair and decay.”

Example: “The wealth of our middle class has been ripped from their homes and then redistributed across the entire world.”

Example: “We must protect our borders from the ravages of other countries making our products, stealing our companies, and destroying our jobs.”

Dystopia

Needless to say, these types of hyperbolic descriptions do not paint a picture of a successful society. Rather, these terms describe a dystopian society on the road to ruin. In the middle of these descriptions, Trump summarized the society as “American carnage.” The term carnage is an especially violent connotation. The word is derived from the Latin word for flesh or meat. The word carnage literally means the slaughter of animals, and is most commonly used to describe a scene of many people being killed such as soldiers on a battlefield, or victims of a bombing. George Lakoff provides even more details about this term in his recent blog post. Nonetheless, Trump tries to explain how he can stop the carnage and provide a “glorious destiny” for all Americans.

The carnage after the Battle of Gettysburg

Example: “This American carnage stops right here and stops right now. We are one nation — and their pain is our pain. Their dreams are our dreams; and their success will be our success. We share one heart, one home, and one glorious destiny.”

Repetition

President Trump uses repetition of words and phrases very effectively to emphasize some of his main points. He claims that Americas have one heart, one home and one destiny. In his line about American carnage, instead of saying “the carnage stops right here and now” he repeats the word stop for effect. In another example, instead of saying he will bring back our jobs, borders, wealth and our dreams, he repeats the phrase bring back. Finally, to finish the speech with a bang, he repeats the phrase “We will make America _________ again” filling in the blank with many different adjectives describing the new country he hopes to create.

Example: “We are one nation — and their pain is our pain. Their dreams are our dreams; and their success will be our success. We share one heart, one home, and one glorious destiny.”

Example: “This American carnage stops right here and stops right now.”

Example: “We will bring back our jobs. We will bring back our borders. We will bring back our wealth. And we will bring back our dreams.”

Example: “Together, We will make America strong again.

We will make America wealthy again.

We will make America proud again.

We will make America safe again.

And yes, together, we will make America great again. Thank you. God bless you. And God bless America.”

METAPHORS

In addition to these rhetorical strategies, President Trump uses a few metaphorical expressions to explain some of his goals for the country.

Personification

As mentioned many times in my blog posts, it is very common for politicians to describe the United States as a person, as if the country is one person, or if all the American citizens collectively are one person. Other countries act as a single person as well. So other countries are described as stealing our companies and destroying our jobs. At the same time, the United States will face challenges and confront hardships. Trump also claims that we share one heart and one home, and we will seek friendships with other countries.   In the end, America will be strong again.

stealing, destroying

Example: “We must protect our borders from the ravages of other countries making our products, stealing our companies, and destroying our jobs. Protection will lead to great prosperity and strength.”

face, confront

Example: “Together, we will determine the course of America and the world for years to come.

We will face challenges. We will confront hardships.”

heart, home

Example: “We are one nation — and their pain is our pain. Their dreams are our dreams; and their success will be our success. We share one heart, one home, and one glorious destiny.”

friendship

Example: “We will seek friendship and goodwill with the nations of the world — but we do so with the understanding that it is the right of all nations to put their own interests first.”

strong

Example: “Together, We will make America strong again.”

Taking

Following the logic of the personification metaphors, if a country steals something from the United States, the obvious question is if we can get it back. In a previous post on Donald Trump’s Streetball Rhetoric, I found that Trump sometimes thinks of politics as a street basketball game. In some cases, the person who brought the basketball to the game goes home and takes the ball with him. In those cases, the remaining players are hoping that the person can bring the ball back so they can continue the game. Similarly, Trump claims he can bring back what was taken from us, such as bringing back our jobs, our borders, our wealth and our dreams.

bring back

Example: “We will bring back our jobs. We will bring back our borders. We will bring back our wealth. And we will bring back our dreams.”

Death

I do not believe I have ever had to explain a metaphor of death. In a strangely dark simile, Donald Trump compares abandoned factories to tombstones.

tombstones

Example: “But for too many of our citizens, a different reality exists: Mothers and children trapped in poverty in our inner cities; rusted-out factories scattered like tombstones across the landscape of our nation…”

Building

I have also mentioned many times that politicians use metaphors of building a new America. However, I could only find one example of this type of metaphor in Trump’s speech. In this example, we find a serendipitous pairing of the literal meaning of building with the metaphorical building. Enjoy!

rebuilding

Example: “We will build new roads, and highways, and bridges, and airports, and tunnels, and railways all across our wonderful nation. We will get our people off of welfare and back to work — rebuilding our country with American hands and American labor.”

Vision

Politicians also talk about having a vision for the future when they give important speeches.   I could only find two brief examples of these vision metaphors, looking to the future and having a new vision to govern the country.

looking

Example: “But that is the past. And now we are looking only to the future. We assembled here today are issuing a new decree to be heard in every city, in every foreign capital, and in every hall of power.”

vision

Example: “From this day forward, a new vision will govern our land.”

Sailing

Metaphors of sailing boats or ships are very colorful and powerful in a political speech. They have a sense of grandeur, great movement, and global implications. Trump uses two clever examples of sailing metaphors including saying that our factories have left our shores and our confidence has disappeared over the horizon as if they were large ships that recently set sail around the world. Instead, he wants to determine the course of America as if he is starting on a new sailing journey.

our shores

Example: “One by one, the factories shuttered and left our shores, with not even a thought about the millions upon millions of American workers left behind.”

Sunset Evening Cancun

horizon

Example: “We’ve made other countries rich while the wealth, strength, and confidence of our country has disappeared over the horizon.”

 

 

course

Example: “Together, we will determine the course of America and the world for years to come.”

Journey

Finally, another of the most powerful political metaphors are journey metaphors. These metaphors also connote movement, power and progress. Strangely, there were not many examples of these metaphors, only one negative example and one positive example. Trump contends that many American workers have been left behind, as if the country has gone on a journey without them. And yet, he also maintains that America is unstoppable as if it is a powerful train.

left behind

Example: “One by one, the factories shuttered and left our shores, with not even a thought about the millions upon millions of American workers left behind.”

unstoppable

Example: “When America is united, America is totally unstoppable.”

*******

It is difficult to judge the rhetorical and metaphorical power of a speech that only lasted 16 minutes. Clearly, President Trump is going to speak and act completely differently than any previous president. I am looking forward to more detailed speeches from Donald Trump where we can learn more of his policies and vision for the future and, if the United States is truly in a dystopian condition, he can lead us to a brighter future.

 

Obama’s Farewell Address

Hello! Happy Martin Luther King, Jr. Day! I hope everyone can take a moment today to appreciate the work and sacrifices of this great civil rights leader. Unfortunately, I do not have any analyses of Dr. King’s speeches today. I have covered those in previous posts. However, today I present an analysis of President Obama’s farewell address, perhaps fitting today, as the final speech of our first African-American president.

But first I must say thank you to my many readers. I have recently reached many big milestones. I have now been writing this blog for more than four years. This month, in fact, is my 50th month of writing the blog. I have also recently passed the mark of having more than 400,000 total views! In 2016 alone, I had over 186,000 views, with more than 140,000 new visitors from 198 different countries. My posts on Martin Luther King’s speeches remain my most popular articles. Sadly, I still have been unsuccessful in getting my book published but I will continue to work on that this year. I am glad the blog continues to be useful to so many students, teachers and professors around the world. Thanks for reading!

Back to business…

After eight years of being the president of the United States, Barack Obama gave his farewell address this past week in a sold-out auditorium in Chicago where he began his political career. The speech was nearly an hour long, and covered many aspects of his two terms as president. He teared up near the end of the speech praising his wife Michelle for her support and leadership as first lady. He also thanked his staff for all of their hard work for many years.

Rhetorically, the speech was interesting since it is one of the few speeches by President Obama that was not confidently looking toward the future. Of course, since he was giving a farewell address, he was looking more backwards to what he had accomplished than what he would be doing in the future. However, he spent the bulk of the speech describing current threats to our democracy and asking the younger generation of Americans to save the country from those threats.

There were no soaring metaphorical passages or grandiose ideas in the speech. However, there was an amazing variety of metaphors used in the speech, once again demonstrating that it is nearly impossible to talk about politics without using dozens of common metaphors. In this case, we find examples of personification, and metaphors of vision, animals, shapes and sizes, strong chemicals, books, games, food, machines, buildings and journeys.

All examples below are from the transcript of the speech. Some quotes from the speech are repeated more than once if they contain more than one metaphor. The metaphors in question are presented in italics.  You can read the full transcript of the speech here.

Personification

It is very common to describe a country as if it is a person. This occurs in two different ways: either the government of a country or its citizens as a collective whole is imagined as a person who has a beating heart, has strength or weakness, can stand up to something, stand for something, fight back against bullies, or even buckle under pressure. The term buckle, by the way, is derived from the 16th century English word bokelen meaning “to arch the body.”

beating heart

Example: “After eight years as your President, I still believe that. And it’s not just my belief. It’s the beating heart of our American idea — our bold experiment in self-government.”

strength and weakness

Example: “And as it turned out, America wasn’t weakened by the presence of these newcomers; these newcomers embraced this nation’s creed, and this nation was strengthened.”

stand up

Example: “Whether or not we stand up for our freedoms. Whether or not we respect and enforce the rule of law. That’s up to us.”


stand for/ bullying neighbors

Example: “Rivals like Russia or China cannot match our influence around the world — unless we give up what we stand for — (applause) — and turn ourselves into just another big country that bullies smaller neighbors.”

buckle

Example: “But protecting our way of life, that’s not just the job of our military. Democracy can buckle when we give in to fear.”

Vision

Political speeches often contain metaphors of vision, i.e., speakers take the physical properties of seeing and extend those properties to abstract processes such as implementing governmental policies. Thus we have metaphors such as being in focus on something, setting sights on a goals, having a vision of a completed process or being able to describe political differences as a spectrum.

sights

Example: “…if I had told you all that, you might have said our sights were set a little too high. But that’s what we did.”

focus

Example: “That’s what I want to focus on tonight: The state of our democracy.”

vision

Example: “There’s a second threat to our democracy — and this one is as old as our nation itself. After my election, there was talk of a post-racial America. And such a vision, however well-intended, was never realistic.”

spectrum

Example: “You can see it not just in statistics, you see it in the attitudes of young Americans across the political spectrum.”

Animals

Nature is one of the most common sources of political metaphors. Although we do not usually describe politicians as animals, we do use our common experiences with animals and pets to describe political positions or processes. One famous example is the lame duck, the position of the outgoing president in the time after the presidential election and before his or her successor takes office. The metaphor is derived from an old comparison to a duck that cannot walk because of an injured leg, sometimes attributed to a quote from Abraham Lincoln in 1863. In another example, we must often put our dogs on a leash to control them. When a dog or other strong animal is unleashed, it can run wild and cause unexpected consequences. Thus, metaphorically, an unexpected set of events may be described as being unleashed by a person in charge. Finally, wild animals, especially big carnivores such as wolves or tigers, jump or pounce on their prey as they try to kill it. Metaphorically, suddenly criticizing an opponent in politics may also be described as pouncing.

lame duck

Example: “You can tell that I’m a lame duck because nobody is following instructions.”

unleash

Example: “If I had told you eight years ago that America would reverse a great recession, reboot our auto industry, and unleash the longest stretch of job creation in our history…”

pounce

Example: “How do we excuse ethical lapses in our own party, but pounce when the other party does the same thing?”

Shapes and Sizes

We often describe abstract shapes in terms of well-known boxes, circles or spheres. Thus we can talk about corners of the globe, even though, of course, the world is spherical and has no corners. The world or any abstract process can also be described as a balloon that can expand or shrink depending on the air pressure inside.   We can also describe a process or an argument as if it is in the middle of a picture frame. George Lakoff has famously trained many politicians to frame arguments in certain ways to not only win the argument but become successful in achieving their political goals. Finally, we also talk about economic processes or political attitudes as being in a bubble. This term can have two metaphorical connotations. In some cases, the bubble describes an untenable set of circumstances that will eventually collapse, as when a balloon pops from too much pressure. Many experts talk about the housing bubble that burst in 2008 when housing prices suddenly fell. In other cases, a bubble refers to the close-mindedness of groups of people who only believe information given to them from like-minded friends, radio announcers or television pundits.

corner

Example: “Let me tell you, this generation coming up — unselfish, altruistic, creative, patriotic — I’ve seen you in every corner of the country.”

expand

Example: “That’s why we cannot withdraw from big global fights — to expand democracy, and human rights, and women’s rights, and LGBT rights.”

shrink

Example: “A shrinking world, growing inequality; demographic change and the specter of terrorism — these forces haven’t just tested our security and our prosperity, but are testing our democracy, as well.”

frame

Example: “If every economic issue is framed as a struggle between a hardworking white middle class and an undeserving minority, then workers of all shades are going to be left fighting for scraps while the wealthy withdraw further into their private enclaves.”

bubble

Example: “For too many of us, it’s become safer to retreat into our own bubbles, whether in our neighborhoods or on college campuses, or places of worship, or especially our social media feeds, surrounded by people who look like us and share the same political outlook and never challenge our assumptions.”

Example: “And increasingly, we become so secure in our bubbles that we start accepting only information, whether it’s true or not, that fits our opinions, instead of basing our opinions on the evidence that is out there.”

Strong Chemicals

In an interesting and unusual metaphor, Barack Obama describes certain political processes as being corrosive, as if strong chemicals are eating away at a metal surface.

corrosive

Example: “But stark inequality is also corrosive to our democratic ideal.”

Example: “America, we weaken those ties when we allow our political dialogue to become so corrosive that people of good character aren’t even willing to enter into public service; so coarse with rancor that Americans with whom we disagree are seen not just as misguided but as malevolent.”

Literature

Political speeches often contain metaphors of literature such as telling a story, finding the correct narrative or turning the page on a new process. However, Obama’s farewell address was notably lacking in these metaphors, perhaps because his terms in office, and his narrative, are finished. However, there is one literature metaphor, opening a new chapter, used to describe his groundbreaking work to open new relations with Cuba.

new chapter

Example: “…if I had told you that we would open up a new chapter with the Cuban people…”

Games

Politicians are famous for comparing elections or economic processes to games or professional sports. In this case, Barack Obama describes the economy as a game that is fixed or rigged against working class Americans by corrupt politicians. He also describes the economy as a zero-sum game, a perception that the loss in wages or opportunities of the working class means huge gains for the corporations.

game

Example: “…the laid-off factory worker; the waitress or health care worker who’s just barely getting by and struggling to pay the bills — convinced that the game is fixed against them, that their government only serves the interests of the powerful — that’s a recipe for more cynicism and polarization in our politics.”

zero-sum game

Example: “And we have shown that our economy doesn’t have to be a zero-sum game.”

Food

Everyone eats so everyone is familiar with metaphors of food. A very common food metaphor used to describe a political process is to say it is a recipe as if one is baking a cake. Obama describes a theoretical government that only serves the rich and not the poor as a recipe for cynicism among our citizens. He also uses the metaphor of food scraps. After a large meal, most of the food is eaten but small portions called scraps may remain. Historically, in rich British and American families, the family members ate the main portion of the meal while the servants or the dogs were given the scraps. In cases of extreme hunger, poor people even had to fight for scraps just to get enough to eat.

recipe

Example: “…the waitress or health care worker who’s just barely getting by and struggling to pay the bills — convinced that the game is fixed against them, that their government only serves the interests of the powerful — that’s a recipe for more cynicism and polarization in our politics.”

scraps

Example: “If every economic issue is framed as a struggle between a hardworking white middle class and an undeserving minority, then workers of all shades are going to be left fighting for scraps while the wealthy withdraw further into their private enclaves.”

Machines

Government programs and political processes are often compared to machines that can crank out the same results time after time. In this case, Obama refers to terrorists as groups with a propaganda machine distorting truth and lies. Economic processes can also be compared to computers. When a computer stops working it may need to be restarted or rebooted to get it going again. Obama uses the idea of rebooting to describe his administration’s success in saving the auto industry. A complex machine can also be shut down if it is getting out of control. Obama uses this metaphor to describe his work to stop Iran’s nuclear weapons program.   Finally, sometimes machines break down and must be repaired or fixed. Metaphorically we can describe broken economic or political processes as something that can be fixed.

machine

Example: “It represents the fear of change; the fear of people who look or speak or pray differently; a contempt for the rule of law that holds leaders accountable; an intolerance of dissent and free thought; a belief that the sword or the gun or the bomb or the propaganda machine is the ultimate arbiter of what’s true and what’s right.”

reboot

Example: “If I had told you eight years ago that America would reverse a great recession, reboot our auto industry, and unleash the longest stretch of job creation in our history…”

 

shut down

Example: “…shut down Iran’s nuclear weapons program without firing a shot…”

fix

Example: “But there are no quick fixes to this long-term trend.”

Buildings

Yet another common rhetorical strategy in political speeches is to compare governmental processes to buildings. The idea of physically constructing a building is used to describe abstracting creating political processes. In this case, Obama describes the necessity of rebuilding our democratic institutions. In an unusual metaphor, Obama also quotes George Washington’s farewell address in which he talked about the underpinning of democratic rights. The term underpinning originally referred to the materials used to create the foundation of a building or a bridge. Metaphorically anything that supports or sustains a process or programs can be described as an underpinning.

rebuild

Example: “All of us, regardless of party, should be throwing ourselves into the task of rebuilding our democratic institutions.”

underpinning

Example: “In his own farewell address, George Washington wrote that self-government is the underpinning of our safety, prosperity, and liberty, but ‘from different causes and from different quarters much pains will be taken…to weaken in your minds the conviction of this truth.’”

Journey

The final set of metaphors worth mentioning is that of a journey. Readers of this blog are well aware that journey metaphors are almost ubiquitous in political speeches since the speaker rhetorically wants to demonstrate to the audience that he or she is making progress towards goals that will be of benefit to them as if proceeding on a grand journey. Journey metaphors can be quite complex, and Obama uses a wide variety of them in his speech. In one case, one can describe a process as if people are walking along a road. One can meet people along the way, or approach a destination. Thus metaphorically, we can say that one can approach a problem or meet a challenge. In another case, people travelling as a group must be careful not to leave anyone behind when they take off. Metaphorically people can be left behind economically if they do not have living wage jobs. We can also talk about the speed at which one travels. Thus we can talk about the pace of an ongoing process as if it is a vehicle travelling down the road. And of course, one does not want to go in reverse when trying to reach a destination. But we can also speak of reversing a bad trend to make things better for the American people.  More commonly, we talk about achieving a goal as if we are taking steps along a path. Obama shares his frustration of not achieving as much as he wanted to by describing it as taking two steps forward and one step back, even though he claims that the country is still going in a forward motion. Captains of ships set a course when they set sail towards a new destination. Thus, we can talk about a journey as a long course of action. Finally, Obama uses a colorful phrase derived from an essay from Ralph Waldo Emerson, that of hitching one’s wagon to a star to achieve great things in life. Obama encourages young Americans to hitch their wagon to something bigger than themselves.

approach

Example: “Now, we can and should argue about the best approach to solve the problem. But to simply deny the problem not only betrays future generations, it betrays the essential spirit of this country — the essential spirit of innovation and practical problem-solving that guided our Founders.”

meet

Example: “We have everything we need to meet those challenges.”

left behind

Example: “While the top one percent has amassed a bigger share of wealth and income, too many families, in inner cities and in rural counties, have been left behind…”

pace

Example: “It will come from the relentless pace of automation that makes a lot of good, middle-class jobs obsolete.”

reverse

Example: “If I had told you eight years ago that America would reverse a great recession…”

steps/forward motion

Example: “For every two steps forward, it often feels we take one step back. But the long sweep of America has been defined by forward motion, a constant widening of our founding creed to embrace all and not just some.”

course

Example: “Over the course of these eight years, I’ve seen the hopeful faces of young graduates and our newest military officers.”

journey

Example: “America is no fragile thing. But the gains of our long journey to freedom are not assured.”

hitch your wagon

Example: “Because I know our work has not only helped so many Americans, it has inspired so many Americans — especially so many young people out there — to believe that you can make a difference — (applause) — to hitch your wagon to something bigger than yourselves.”

*******

Barack Obama’s farewell address was a poignant description of his past accomplishments and his hopes for the future. While not deliberately grandiose with few rhetorical flourishes, the speech succeeded in pleasing his supporters in reminding them of his successes as the 44th president. As I hopefully have described here, the speech also contained a wide variety of political metaphors that illustrate how we conceptualize political processes. I look forward to analyzing the speeches of Donald Trump as he takes office this week.