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State of the Union Address 2016, Part 2

As I mentioned last time, President Obama’s most recent State of the Union Address was not a typical SOTU speech. It looked backwards more than looking forwards. He also didn’t use a great number of metaphors. However, there were several examples of metaphors of sports, nature, machines and buildings that I covered in my last post. Today I would like to describe several more complex metaphors from physical forces, personification and journeys. As always, the examples are direct quotations from the transcript of the speech. Italics are mine.

Physical Forces

Ever since we were toddlers, we have learned to control our environment with our hands and our tools. We shape and tie and cut things thousands of times in our lives. We can bind something with string or be bound by a common creed. We can plant seeds in a trench, or have entrenched interests. We can also shape and reshape our lives, push and pull our way through lives, or lift, boost and elevate our lives. We also see more violent metaphors such as beat, break through, take out, and stamp out problems. Finally, there are numerous examples of cutting abstract processes as if they are vegetables on a cutting board. President Obama uses all of these metaphors of physical processes to describe his programs and goals for the future.

Example: “Voices that help us see ourselves not first and foremost as black or white or Asian or Latino, not as gay or straight, immigrant or native born; not as Democrats or Republicans, but as Americans first, bound by a common creed. Voices Dr. King believed would have the final word — voices of unarmed truth and unconditional love.”

Example: “None of this will happen overnight, and yes, there are plenty of entrenched interests who want to protect the status quo.”

blog - SOTU16 - shape potteryExample: “We’re every immigrant and entrepreneur from Boston to Austin to Silicon Valley racing to shape a better world.”

Example: “We live in a time of extraordinary change — change that’s reshaping the way we live, the way we work, our planet and our place in the world. It’s change that promises amazing medical breakthroughs, but also economic disruptions that strain working families.”

Example: “Right now, we are on track to end the scourge of HIV/AIDS, and we have the capacity to accomplish the same thing with malaria — something I’ll be pushing this Congress to fund this year.”

Example: “It’s made it harder for a hardworking family to pull itself out of poverty, harder for young people to start on their careers, and tougher for workers to retire when they want to.”

blog - forces - pullExample: “…but on issues of global concern, we will mobilize the world to work with us, and make sure other countries pull their own weight.”

Example: “The bipartisan reform of No Child Left Behind was an important start, and together, we’ve increased early childhood education, lifted high school graduation rates to new highs, and boosted graduates in fields like engineering.”

Example: “There are a whole lot of folks in this chamber who would like to see more cooperation, a more elevated debate in Washington, but feel trapped by the demands of getting elected.”

Example: “Sixty years ago, when the Russians beat us into space, we didn’t deny Sputnik was up there.”

Example: “Ask the leader of al Qaeda in Yemen, who was taken out last year, or the perpetrator of the Benghazi attacks, who sits in a prison cell.”

blog - SOTU16 - stamp outExample: “That’s how we stopped the spread of Ebola in West Africa. Our military, our doctors, and our development workers set up the platform that allowed other countries to join us in stamping out that epidemic.”

Example: “More than 14 million new jobs; the strongest two years of job growth since the ’90s; an unemployment rate cut in half.”

Example: “Now, we’ve actually got to cut the cost of college.”

Example: “I think there are outdated regulations that need to be changed, and there’s red tape that needs to be cut.”

blog - SOTU16 - cutting vegetablesExample: “Meanwhile, we’ve cut our imports of foreign oil by nearly sixty percent, and cut carbon pollution more than any other country on Earth.”

 

Body Position and Personification

We deal with the world by seeing it with our eyes and facing it with our bodies. Thus, we have many metaphors based on our own body positions. We also commonly use personification in politics, acting as if the entire United States is one person. We face our adversaries, turn inward and turn against each other. We also have standing in the world, and reach our limits, and be clear-eyed and big-hearted. Countries and government programs can also have strengths and weaknesses.

President Barack Obama attends a meeting in the Roosevelt Room of the White House, Jan. 28, 2013. (Official White House Photo by Pete Souza) This official White House photograph is being made available only for publication by news organizations and/or for personal use printing by the subject(s) of the photograph. The photograph may not be manipulated in any way and may not be used in commercial or political materials, advertisements, emails, products, promotions that in any way suggests approval or endorsement of the President, the First Family, or the White House.

Example: “But such progress is not inevitable. It is the result of choices we make together. And we face such choices right now. Will we respond to the changes of our time with fear, turning inward as a nation, and turning against each other as a people? Or will we face the future with confidence in who we are, what we stand for, and the incredible things we can do together?”

blog - SOTU16 - reachExample: “Surveys show our standing around the world is higher than when I was elected to this office, and when it comes to every important international issue, people of the world do not look to Beijing or Moscow to lead — they call us.”

Example: “When you come after Americans, we go after you. It may take time, but we have long memories, and our reach has no limit.”

Example: “That’s the America I know. That’s the country we love. Clear-eyed. Big-hearted.”

blog - SOTU16 - strong America womenExample: “That’s why Social Security and Medicare are more important than ever; we shouldn’t weaken them, we should strengthen them.”

Example: “As someone who begins every day with an intelligence briefing, I know this is a dangerous time. But that’s not because of diminished American strength or some looming superpower.”

Example: “Because of you. I believe in you. That’s why I stand here confident that the State of our Union is strong.”

 

Journeys

Finally, as I mentioned last time, there are not as many journey metaphors as one might expect in a State of the Union address. However, there are a few examples worth mentioning. President Obama describes people not moving forward in their lives as being trapped or stuck in the red of debt. He also describes people who want to slam the brakes on change or something that grinds to a halt as if it were a vehicle in motion. Starting a new journey requires opening the door and leaving one’s house. And then one must get on track to continue the journey and keep pace with one’s competitors. Finally, if one is on the right path of their journey, they can get through tough times and reach their destinations and goals.

blog - immigration - Lobster_trapExample: “There are a whole lot of folks in this chamber who would like to see more cooperation, a more elevated debate in Washington, but feel trapped by the demands of getting elected.”

Example: “And we have to make college affordable for every American. Because no hardworking student should be stuck in the red.”

Example: “Each time, there have been those who told us to fear the future; who claimed we could slam the brakes on change, promising to restore past glory if we just got some group or idea that was threatening America under control.”

blog - SOTU16 - brakesExample: “Democracy grinds to a halt without a willingness to compromise; or when even basic facts are contested, and we listen only to those who agree with us.”

Example: “That’s why we restored diplomatic relations, opened the door to travel and commerce, and positioned ourselves to improve the lives of the Cuban people.”

Example: “Right now, we are on track to end the scourge of HIV/AIDS, and we have the capacity to accomplish the same thing with malaria — something I’ll be pushing this Congress to fund this year.”

Example: “And the international system we built after World War II is now struggling to keep pace with this new reality.”

blog - SOTU16 - pathExample: “No nation dares to attack us or our allies because they know that’s the path to ruin.”

Example: “We can’t afford to go down that path.”

Example: “America has been through big changes before — wars and depression, the influx of immigrants, workers fighting for a fair deal, and movements to expand civil rights.”

*******

Cleary, this final State of the Union Address is not a typical forward-looking speech. Instead, we find numerous examples of metaphors describing his frustrations with lack of progress in certain areas of the government while celebrating his successes in his two terms in office. I have certainly enjoyed analyzing President Obama’s speeches the past few years. Please let me know if you have any comments or questions.

Next time: Metaphors of the Iowa Caucuses

State of the Union Address 2016, Part 1

President Obama’s State of the Union Speech last week was interesting for several reasons. Most SOTU speeches are filled with metaphors looking forward to better days ahead. Thus there are many journey metaphors such as taking steps, on the right path, going around roadblocks, etc. However, since this was Obama’s final SOTU speech at the end of his two terms, he was talking more about looking back instead of looking forward. Although he does use a few journey metaphors, they are not a primary rhetorical strategy in his speech. He mostly describes the progress he has made in his two terms with metaphors of sports, nature, machines, buildings, physical forces, personification, and journeys. Today I will analyze his use of metaphors in the first four categories listed here. As always, the examples are direct quotations from the transcript of the speech. Italics are mine.

Sports

It is very common to talk about group efforts in terms of sports teams. President Obama uses two sports metaphors to indicate how people are working together to solve problems as in team up, or using a wrestling metaphor to describe making a brave effort to defeat an enemy as in gone to the mat.

Example: “Tonight, I’m announcing a new national effort to get it done. And because he’s gone to the mat for all of us, on so many issues over the past forty years, I’m putting Joe in charge of Mission Control. For the loved ones we’ve all lost, for the family we can still save, let’s make America the country that cures cancer once and for all.”

blog - SOTU16 - teamExample: “We’re taking steps to give homeowners the freedom to generate and store their own energy — something environmentalists and Tea Partiers have teamed up to support.”

Nature

It is also very common to describe complex problems in terms of natural phenomenon. The origins of a problem are often described as roots of a tree, while the same word root can be used to mean a process similar to a person or animal digging up food from the ground. Intractable problems can also be described as a marsh or quagmire whose muddy ground makes it almost impossible to cross over. Finally a process that is not succeeding may be described as withering, as if it is a dying flower. President Obama uses nature metaphors to describe problems of terrorism and extreme right-wing politics.

Example: “The Middle East is going through a transformation that will play out for a generation, rooted in conflicts that date back millennia.”

blog - SOTU16 - rootsExample: “We just need to call them what they are — killers and fanatics who have to be rooted out, hunted down, and destroyed.”

Example: “We also can’t try to take over and rebuild every country that falls into crisis. That’s not leadership; that’s a recipe for quagmire, spilling American blood and treasure that ultimately weakens us. It’s the lesson of Vietnam, of Iraq — and we should have learned it by now.”

Example: “Our public life withers when only the most extreme voices get attention.”

Buildings

Talking about abstract processes often involved comparing them to buildings. We can talk about building lives or nations, building up terrorist organizations, or rebuilding society. We can also talk about supporting or propping up organizations as if they are buildings that are about to fall down.

Example: “Americans understand that at some point in their careers, they may have to retool and retrain. But they shouldn’t lose what they’ve already worked so hard to build.”

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Example: “And that’s why the third big question we have to answer is how to keep America safe and strong without either isolating ourselves or trying to nation-build everywhere there’s a problem.”

Example: “That’s the story ISIL wants to tell; that’s the kind of propaganda they use to recruit. We don’t need to build them up to show that we’re serious, nor do we need to push away vital allies in this fight by echoing the lie that ISIL is representative of one of the world’s largest religions.”

Example: “We also can’t try to take over and rebuild every country that falls into crisis.”

Example: “American leadership in the 21st century is not a choice between ignoring the rest of the world — except when we kill terrorists; or occupying and rebuilding whatever society is unraveling.”

Example: “Even as their economy contracts, Russia is pouring resources to prop up Ukraine and Syria — states they see slipping away from their orbit.” 

Machines and Tools

We are all familiar with various types of machines – everything from household appliances to lawnmowers, cars and trucks. We commonly compare abstract processes to everyday machines. We talk about societies breaking down, or the need to shut down a prison. Sometimes we need to get a machine going again, so we can talk about reinventing a part of society, or reigniting our spirit. To get a machine working again we needs tools to fix it, so we may talk about tools to enforce an agreement, laid off workers retooling for a new job, or the government working to fix problems.

Example: “That’s our approach to conflicts like Syria, where we’re partnering with local forces and leading international efforts to help that broken society pursue a lasting peace.” 

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Example: “Most of all, democracy breaks down when the average person feels their voice doesn’t matter; that the system is rigged in favor of the rich or the powerful or some narrow interest.”

Example: “That is why I will keep working to shut down the prison at Guantanamo: it’s expensive, it’s unnecessary, and it only serves as a recruitment brochure for our enemies.”

Example: “It’s how we reformed our health care system, and reinvented our energy sector;”

Example: “This brings me to the second big question we have to answer as a country: how do we reignite that spirit of innovation to meet our biggest challenges?”

Example: “Americans understand that at some point in their careers, they may have to retool and retrain. But they shouldn’t lose what they’ve already worked so hard to build.”

Example: “Approve this agreement. Give us the tools to enforce it.”

Example: “It will only happen if we fix our politics.”

blog - SOTU16 - Hand_tools

Next Time: SOTU 2016, Part 2

“Good News People” – the 2015 State of the Union Address

As you know, President Obama gave his annual State of the Union (SOTU) Address last week. It has been a challenge analyzing it for its rhetorical power and metaphorical content. State of the Union speeches are especially difficult to study because they cover such a broad range of topics. Having just studied a brilliant speech by Martin Luther King, Jr. singularly focused on the topic of voting rights, I found it bizarre to study the SOTU this time – by my count, President Obama touched on 72 different topics – everything from Cuba to Russia, Ebola, immigrants, community colleges, black neighborhoods, Wall Street and missions to Mars. Most college students would not get a passing grade from their professors on such a rambling paper – “…and your thesis statement is what exactly?”

Nonetheless, there were some interesting rhetorical and metaphorical techniques used by Obama and his speechwriters. As I have mentioned in previous posts, good speeches contain the three elements of logos (logic), ethos (ethics) and pathos (emotions) as originally discovered by the ancient Greeks. Just briefly, President Obama repeatedly explained the logic of celebrating the improved economic conditions such as lower unemployment rates, higher stock markets, and better health care. He also touched on the ethical imperative to fight terrorists around the world, improve race relations within our police departments, and work harder to help our young people go to college. However, he more commonly appealed to our sense of pathos, describing the fear inspired by recent terrorist attacks, mentioning particular tragic events such as those in Ferguson, Missouri or New York City, and highlighting the struggle of a young couple named Rebekah and Ben, who “bounced back” to improve their lives after the economic recession of 2008.

As for the metaphor usage, I first looked to see if I could find any overarching theme to the speech. As any beginning music student knows, one can usually tell the key signature of a musical piece by looking at its last note (major or minor keys, or different modes, are another story). One can also tell the major theme of a speech by looking at the last paragraph. Here is the last major paragraph of the SOTU speech:

“My fellow Americans, we, too, are a strong, tight-knit family. We, too, have made it through some hard times. Fifteen years into this new century, we have picked ourselves up, dusted ourselves off, and begun again the work of remaking America. We have laid a new foundation. A brighter future is ours to write. Let’s begin this new chapter together — and let’s start the work right now.” (Applause.)

I think there are several core metaphorical themes present in the last paragraph that create the tone and message for the entire speech. The first is that the United States is a family. It is common in political speeches for the orator to use personification of his or her country, e.g., “America at its strongest.” However, the entire country can also be personified as a family. The second metaphorical theme is that this family has been through some rough times but is doing better now. This implies the metaphor of a journey, a collective journey of the government working for the people. Finally, the story of this family on the journey is told as a metaphor of literature, as a narrative. There are several other sets of metaphors including those of buildings, vision and team sports. In total, President Obama delivered a speech using several complex metaphors to reassure the citizens of the United States as the ability of the country to recover from hard times. Even though he gave powerful evidence that the country recovered amazingly well from the recession in 2008, weak audience response prompted him to quip, “This is good news, people.”

Here are a few examples of conceptual metaphors used in the speech. As always, the quotations are taken directly from the speech; the italics are mine.

Narrative

We are all familiar with stories – everything from simple bedtime stories we heard as children to complex plots in novels and films. Every story has someone who narrates the events – someone who provides the narrative. In the State of the Union Address, President Obama refers to the economic and social conditions as part of a collective story. He infers that he is the person who will write the story, working together with everyone in the country. He specifically refers to the turning a page to start the speech, and beginning a new chapter as he ends the speech. In the middle he refers to the story of the young couple as our story.

blog - SOTU 15 - Shakespeare First_Folio_VA

Example: “But tonight, we turn the page. Tonight, after a breakthrough year for America, our economy is growing and creating jobs at the fastest pace since 1999. “

Example: “America, Rebekah and Ben’s story is our story.”

Example: “A brighter future is ours to write. Let’s begin this new chapter together — and let’s start the work right now.” (Applause.)

Personification

There are several intersecting types of personification used in the speech. For one, terrorism is described as a person who can touch the people in the United States. In correlation with this metaphor is another idea that the country is our home, so the geographical boundaries are called our shores.

blog - SOTU 15 - touch Hands_of_God_and_Adam

Example: “We are 15 years into this new century. Fifteen years that dawned with terror touching our shores; that unfolded with a new generation fighting two long and costly wars; that saw a vicious recession spread across our nation and the world. It has been, and still is, a hard time for many.”

Terrorism is also described as a strong person who can physically move, or drag another individual to a new location or draw a person into a new situation. At the same time, the United States is personified as a person who is standing up and getting stronger.

Example: “Will we approach the world fearful and reactive, dragged into costly conflicts that strain our military and set back our standing? Or will we lead wisely, using all elements of our power to defeat new threats and protect our planet?”

Example: “Well, today, it is America that stands strong and united with our allies, while Russia is isolated with its economy in tatters. That’s how America leads — not with bluster, but with persistent, steady resolve.” (Applause.)

Example: “When we make rash decisions, reacting to the headlines instead of using our heads; when the first response to a challenge is to send in our military — then we risk getting drawn into unnecessary conflicts, and neglect the broader strategy we need for a safer, more prosperous world. That’s what our enemies want us to do.”

Example: “Instead of getting dragged into another ground war in the Middle East, we are leading a broad coalition, including Arab nations, to degrade and ultimately destroy this terrorist group. (Applause.) We’re also supporting a moderate opposition in Syria that can help us in this effort, and assisting people everywhere who stand up to the bankrupt ideology of violent extremism.”

Example: “And it has been your resilience, your effort that has made it possible for our country to emerge stronger.”

Countries can also be personified as people who partner with others to achieve a goal. Others strong countries may be described as being bullies to other countries.

blog - SOTU 15 - partners Lennon-McCartney
John Lennon and Paul McCartney, one of the best songwriting partnerships in history

 

Example: “Instead of sending large ground forces overseas, we’re partnering with nations from South Asia to North Africa to deny safe haven to terrorists who threaten America.”

Example: “We’re upholding the principle that bigger nations can’t bully the small — by opposing Russian aggression, and supporting Ukraine’s democracy, and reassuring our NATO allies.” (Applause.)

In a final example, an economic recovery is also personified as someone who can touch people’s lives.

Example: “Today, thanks to a growing economy, the recovery is touching more and more lives.”

Teams

Another set of metaphors correlates nicely with the idea of the country as a family. In this case President Obama compares the country of people as being on the same team who must either write fair rules that everyone agrees upon or play by the same rules. Teams must also up their game to be competitive and win the next contest.

Using a strange metaphor, Obama spoke of leveling the playing field. This unusual phrase apparently derives from a problem in early 20th century high school and college football fields. If the school did not have the money to properly create a flat field, the team playing from the high end of the field would have an advantage of being able to run downhill, while the downhill team would have the disadvantage of trying to move the ball uphill. Eventually, teams complained enough that the school literally had to level the playing field. (Thanks to the folks at wordwizard.com for the research on this one!) These days this metaphorical phrase indicates a situation where the rules are fair for all sides in a political or economic competition.

The 1916 Army-Navy football game at the Polo Grounds in New York City
The 1916 Army-Navy football game at the Polo Grounds in New York City

Example: “That’s what middle-class economics is — the idea that this country does best when everyone gets their fair shot, everyone does their fair share, everyone plays by the same set of rules.”

Example: “But as we speak, China wants to write the rules for the world’s fastest-growing region. That would put our workers and our businesses at a disadvantage. Why would we let that happen? We should write those rules. We should level the playing field.

Example: “Look, I’m the first one to admit that past trade deals haven’t always lived up to the hype, and that’s why we’ve gone after countries that break the rules at our expense.”

blog - SOTU 15 - Spielzug_Playbook

Example: “In the Asia Pacific, we are modernizing alliances while making sure that other nations play by the rules — in how they trade, how they resolve maritime disputes, how they participate in meeting common international challenges like nonproliferation and disaster relief.”

Example: “And in a 21st century economy that rewards knowledge like never before, we need to up our game.”

Buildings

President Obama also used many metaphors of building the country as if it were a construction project. In related metaphors, he also spoke of developing strong policies as if he were anchoring a building in a firm foundation or even on bedrock. He also spoke of parts of buildings such as platforms and pillars that are used to construct a strong, sturdy building; these terms here used to describe Internet systems and strong leadership skills.

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Example: “You are the people I was thinking of six years ago today, in the darkest months of the crisis, when I stood on the steps of this Capitol and promised we would rebuild our economy on a new foundation.”

Example: “Some of our bedrock sectors, like our auto industry, are booming.”

Example: “And that’s why the third part of middle-class economics is all about building the most competitive economy anywhere, the place where businesses want to locate and hire.”

Example: “I intend to protect a free and open Internet, extend its reach to every classroom, and every community — (applause) — and help folks build the fastest networks so that the next generation of digital innovators and entrepreneurs have the platform to keep reshaping our world.”

Example: “We lead best when we combine military power with strong diplomacy; when we leverage our power with coalition building; when we don’t let our fears blind us to the opportunities that this new century presents.”

Example: “But the job is not yet done, and the world needs to use this lesson to build a more effective global effort to prevent the spread of future pandemics, invest in smart development, and eradicate extreme poverty.”

blog - SOTU 15 - pillars ParthenonExample: “And there’s one last pillar of our leadership, and that’s the example of our values.”

Example: “I said this because I had seen it in my own life, in a nation that gave someone like me a chance; because I grew up in Hawaii, a melting pot of races and customs; because I made Illinois my home — a state of small towns, rich farmland, one of the world’s great cities; a microcosm of the country where Democrats and Republicans and Independents, good people of every ethnicity and every faith, share certain bedrock values.”

Example: “That’s a better politics. That’s how we start rebuilding trust. That’s how we move this country forward. That’s what the American people want. And that’s what they deserve.”

blog - SOTU 15 - Foundation-M2325Example: “Fifteen years into this new century, we have picked ourselves up, dusted ourselves off, and begun again the work of remaking America. We have laid a new foundation.”

 

Vision

Another powerful set of metaphors used by the president are those of vision. Even though he spoke of the power of stationary buildings, he also spoke of having a vision of the future. He began by speaking of having a better focus on what he wanted to do as president, and then looked beyond the past and present to a more outward vision of goals in the future.

Example: “So tonight, I want to focus less on a checklist of proposals, and focus more on the values at stake in the choices before us.”

Example: “Now, this effort will take time. It will require focus. But we will succeed.”

Example: “Third, we’re looking beyond the issues that have consumed us in the past to shape the coming century.”

A view of the majestic Mt. Hood in Oregon
A view of the majestic Mt. Hood in Oregon

Example: “Over the past six years, the pundits have pointed out more than once that my presidency hasn’t delivered on this vision. How ironic, they say, that our politics seems more divided than ever. It’s held up as proof not just of my own flaws — of which there are many — but also as proof that the vision itself is misguided, naïve, that there are too many people in this town who actually benefit from partisanship and gridlock for us to ever do anything about it.”

Example: “If you share the broad vision I outlined tonight, I ask you to join me in the work at hand.”

Journeys

Finally, President Obama talked about the future of the country as if we were all on a journey together. Journey metaphors are very common in political speeches, those in previous State of the Union Addresses or Martin Luther King, Jr.’s “I Have a Dream Speech.” In this case, the president used several different types of journey metaphors. These included metaphors from walking: taking steps, stepping up, and making strides; driving: going down the road, keeping the pace and staying ahead of the curve; using boats: propelled forward, or run onto the rocks; using trains: derail dreams and paying full freight; and general metaphors of movement: move on and move forward. As you can see below, President Obama mixes and matches these different metaphors to great effect.

Example: “At every step, we were told our goals were misguided or too ambitious; that we would crush jobs and explode deficits. Instead, we’ve seen the fastest economic growth in over a decade, our deficits cut by two-thirds, a stock market that has doubled, and health care inflation at its lowest rate in 50 years. (Applause.) This is good news, people.” (Laughter and applause.)

OLYMPUS DIGITAL CAMERAExample: “As His Holiness, Pope Francis, has said, diplomacy is the work of “small steps.” These small steps have added up to new hope for the future in Cuba.”

Example: “And as a new generation of veterans comes home, we owe them every opportunity to live the American Dream they helped defend. Already, we’ve made strides towards ensuring that every veteran has access to the highest quality care.”

Example: “In Beijing, we made a historic announcement: The United States will double the pace at which we cut carbon pollution. And China committed, for the first time, to limiting their emissions. And because the world’s two largest economies came together, other nations are now stepping up, and offering hope that this year the world will finally reach an agreement to protect the one planet we’ve got.”

Example: “Second, to make sure folks keep earning higher wages down the road, we have to do more to help Americans upgrade their skills.” (Applause.)

blog - SOTU 15 - curve of the roadExample: “Let’s stay ahead of the curve. (Applause.) And I want to work with this Congress to make sure those already burdened with student loans can reduce their monthly payments so that student debt doesn’t derail anyone’s dreams.” (Applause.)

Example: “Will we allow ourselves to be sorted into factions and turned against one another? Or will we recapture the sense of common purpose that has always propelled America forward?”

The SS Princess May run up on the rocks near Skagway, Alaska in 1910
The SS Princess May run up on the rocks near Skagway, Alaska in 1910

Example: “Where we too often run onto the rocks is how to pay for these investments. As Americans, we don’t mind paying our fair share of taxes as long as everybody else does, too. But for far too long, lobbyists have rigged the tax code with loopholes that let some corporations pay nothing while others pay full freight.”

Example: “As Americans, we cherish our civil liberties, and we need to uphold that commitment if we want maximum cooperation from other countries and industry in our fight against terrorist networks. So while some have moved on from the debates over our surveillance programs, I have not.”

People marching from Selma to Montgomery in 1965
People marching from Selma to Montgomery in 1965

Example: “That’s a better politics. That’s how we start rebuilding trust. That’s how we move this country forward.”

*******

In sum, President Obama delivered an hour-long speech covering a wide range of political, economic and international issues.   His use of metaphors helped convey his message of the country going through some hard times, but emerging stronger and more hopeful of the future. He told his message as if it were a national story, and used personification of terrorism to increase the emotional response from the audience. He also used personification of the United States to indicate its strength and ability to stand up to adversity. He increased the sense of the people’s involvement with the government by talking of the United States as being on the same sports teams and everyone playing by fair rules. He used metaphors of constructing buildings to describe the work of creating new policies and programs for United States’ citizens. He then used metaphors of vision to describe how he was focusing on the past and present but looking forward to the future. Finally, after laying the foundation and looking beyond, he took us on a journey with several different vehicles. As mentioned, political speeches often use journey metaphors to convey the message of the speaker that the country is not stuck in the past or present but moving forward, putting hard times in the past and looking towards brighter days in the future.

Next time: Another look at Animal Metaphors

President Obama’s State of the Union Address

Hi folks!  Sorry for the delay in getting out a new post.  Sometimes my teaching schedule prevents me from having enough free time to write these lengthy analyses.  Just in time for Presidents’ Day weekend, I offer a brief summary of the metaphors in President Obama’s recent State of the Union Address.

The speech was an inspiring call to action for Congress and the American people to make progress to solve our nation’s problems.  It was not rhetorically flourishing, but it did have a fair number of interesting political metaphors.  There were three conceptual metaphors that seemed to be central to his message:  sports, motion, and personification, all designed to invoke unity between the president and the American people.   The examples are taken directly from the speech; italics are mine.

Sports

Most Americans are familiar with our popular sports of football, baseball and basketball.  It is very common for politicians to speak of the government and people working together as a sports team.  President Obama uses several sports metaphors to suggest the importance of working together with common strategies for success.

the playbook

The book of strategies used by the coaching staff to win a game is called the playbook.

Example:  Taking a page from that playbook, the White House just organized a College Opportunity Summit, where already 150 universities, businesses, nonprofits have made concrete commitments to reduce inequality in access to higher education

blog - sports - footballstanding on the sidelines

In football, the coaches stand on the side or sidelines of the field while the athletes play in the middle of the field.  Being on the sidelines metaphorically indicates that a person or group is not directly involved in an important activity.

Example:  Listen, China and Europe aren’t standing on the sidelines; and neither — neither should we. We know that the nation that goes all-in on innovation today will own the global economy tomorrow.

the game

Most sporting competitions are called games (although in other sports they may be called matches (tennis) or tournaments (golf)).  Coaches always put their best players in the game to increase the odds of winning the competition. In this case, President Obama described a woman who lost her job a week after she and her husband bought their first home.

Example:  Congress, give these hardworking, responsible Americans that chance.  Give them that chance. Give them the chance. They need our help right now, but more important, this country needs them in the game. That’s why I’ve been asking CEOs to give more long-term unemployed workers a fair shot at new jobs, a new chance to support their families. And in fact, this week many will come to the White House to make that commitment real.

a full team

In some cases, athletes get injured and cannot play on the team.  If there are many injuries the coaches may not even have enough players to play a game. This is referred to as having a full team.

Example:  Tonight I ask every business leader in America to join us and do the same because we are stronger when America fields a full team.

 

Motion/Journeys

As mentioned in other blog posts about speeches and writings, politicians often invoke metaphors of motion or journeys to indicate how a group or government is making progress.  In the President’s State of the Union Address, he uses many such metaphors to explain how his policies are helping the country make progress in important areas.

trapped

When an animal or person is trapped, it means that they cannot move or escape.  Being trapped metaphorically indicates the opposite of a journey in that it means that a person or group cannot move forward or make progress towards a goal.

Example:  We’re offering millions the opportunity to cap their monthly student loan payments to 10 percent of their income, and I want to work with Congress to see how we can help even more Americans who feel trapped by student loan debt.

stalled

When an engine is not working properly, it may stall and die.  Similarly, when an airplane loses speed and lift, it stops moving forward and falls toward the earth.  Metaphorically, a lack of progress toward a goal may also be described as being stalled.

Example:  Upward mobility has stalled.

reverse

Even worse in terms of progress than an engine stalling is putting it in reverse and going in an opposite direction. However, when something bad is happening, it is good to reverse the trend to stop the negative effects of the action.  In this example, President Obama laments the high number of Americans who are still unemployed.

Example:  So our job is to reverse these trends.

blog - journey - derailmentderail

We often use journey metaphors specific to certain kinds of transportation.  Trains must stay on the rails to be able to move forward.  If they fall off the railroad tracks, this is known as a derailment.  Metaphorically, when progress towards a goal is interrupted or broken, we may say that it is derailed.  In this case, President Obama is talking about the success of imposing sanctions on Iran.

Example:  The sanctions that we put in place helped make this opportunity possible. But let me be clear: if this Congress sends me a new sanctions bill now that threatens to derail these talks, I will veto it.

stay on track

Similarly, forward progress can be made metaphorically if the actions of a group stay on track.

Example:  And I’m reaching out to some of America’s leading foundations and corporations on a new initiative to help more young men of color facing especially tough odds stay on track and reach their full potential.

launch

We also talk about a quick beginning to a journey metaphorically compared to the launch of a rocket.

Example:  We also have the chance, right now, to beat other countries in the race for the next wave of high-tech manufacturing jobs. And my administration’s launched two hubs for high-tech manufacturing in Raleigh, North Carolina, and Youngstown, Ohio, where we’ve connected businesses to research universities that can help America lead the world in advanced technologies. Tonight, I’m announcing we’ll launch six more this year.

trajectory

When a rocket is launched, it travels along a path through the air called a trajectory.  Figuratively, a person or group making progress toward a goal may be described as being on a correct upward trajectory.

Example:  That means more on-the-job training, and more apprenticeships that set a young worker on an upward trajectory for life.

get on board

Another way of speaking of starting a journey to describe as a person getting on a ship, known as getting on board (the word board itself an example of synecdoche as the piece of wood indicates the platform used to allow people to walk onto the ship). In this case, President Obama talked about asking the government to raise the minimum wage for American workers.

Example:  Of course, to reach millions more, Congress does need to get on board.

America does not stand still/take steps

A journey always begins with the first few steps.  A person cannot stand still and expect to go anywhere. Metaphorically, standing still indicates that no progress is being made towards a goal.  A person needs to start moving and take the first steps to begin the journey.

Example:  But America does not stand still, and neither will I.  So wherever and whenever I can take steps without legislation to expand opportunity for more American families, that’s what I’m going to do.

blog - journey - footsteps

race to the top/big strides

Some journeys are competitions between people or groups.  These competitions are known as races.  A winner is sometimes considered the person at the top of the winners’ podium so that a competition may be described as being a race to the top.  One of President Obama’s programs to improve public education in the United States is called the Race to the Top.  In an extended metaphorical passage, Obama also describes the necessary progress as making big steps or strides toward solving the problem.

Example:  Race to the Top, with the help of governors from both parties, has helped states raise expectations and performance. Teachers and principals in schools from Tennessee to Washington, D.C., are making big strides in preparing students with the skills for the new economy — problem solving, critical thinking, science, technology, engineering, math.

Example:  So just as we worked with states to reform our schools, this year we’ll invest in new partnerships with states and communities across the country in a race to the top for our youngest children.

speed up/picking up speed

Once a journey or race has begun, a person may need to increase speed to win the race.  This may be known as speeding up or picking up speed. 

Example:  But what I offer tonight is a set of concrete, practical proposals to speed up growth, strengthen the middle class and build new ladders of opportunity into the middle class.

Example:  With the economy picking up speed, companies say they intend to hire more people this year.

get by/get ahead

In a race, the person who speeds up the most may get ahead of the competitors.  In cases of evenly matched competitors, one person may struggle to pass or get by another competitor. Metaphorically, just barely making progress toward a goal may be described as getting by, while making a great deal of progress could be referred to as getting ahead.

Example:  The cold, hard fact is that even in the midst of recovery, too many Americans are working more than ever just to get by; let alone to get ahead.

Race to the finishin the lead

A person who gets ahead of his or her competitors may be described as being in the lead.  Metaphorically, being in the lead indicates that the person is moving ahead towards a common goal.

Example:  With Afghan forces now in the lead for their own security, our troops have moved to a support role.

move this nation forward

Advancing one’s position in a race may also be described as moving forward.  Figuratively, any progress towards a goal may be referred to as moving forward.  In a common political metaphor, we can talk about moving this nation forward.  In this example, President Obama talked about making sure that all moms make sure their children get health insurance.

Example:  After all, that — that’s the spirit that has always moved this nation forward.

stumble

Despite the best efforts to advance on a journey, sometimes a person loses his or her footing and may stumble or fall.  Metaphorically, stumbling indicates that there is a break in the progress towards a goal.  Towards the end of his speech President Obama admits that the journey towards progress is not always easy, but they will persevere.

Example:  Our freedom, our democracy, has never been easy. Sometimes we stumble; we make mistakes; we get frustrated or discouraged.

Personification – Metonymy

this chamber speaks

Personification is a rhetorical or poetic device that allows a writer to compare an idea or action to a person. Personification can take many different forms.  In one type known as metonymy, the actions of people in a place are represented by a person.  In this case, the building where Congress meets, known as the chamber, is described as a person who can speak.

Example:  Tonight this chamber speaks with one voice to the people we represent: It is you, our citizens, who make the state of our union strong.

Personification – Synecdoche

war footing

In another type of personification called synecdoche, the words for parts of the human body can be used to represent the actions done by those parts.  In this case, having a footing on something indicates that a person or country has a strong position for acting or moving forward.

Example:  So even as we actively and aggressively pursue terrorist networks, through more targeted efforts and by building the capacity of our foreign partners, America must move off a permanent war footing.

into the wrong hands

Similarly, the terms hands is used figuratively to represent the work done by the people with those hands, as in the famous military phrase, “all hands on deck.”  In this case, saying something falls into the wrong hands indicates that dangerous materials are in the possession of criminals or terrorists.

Example:  American diplomacy has rallied more than 50 countries to prevent nuclear materials from falling into the wrong hands, and allowed us to reduce our own reliance on Cold War stockpiles.

blog - synecdoche - hands

Personification – Body Position

More commonly, the use of personification involves the description of businesses or governments as people using their eyes, arms, hands, backs and shoulders to get things done.

focused

People see accurately by focusing their eyes on a certain object.  Metaphorically, being focused means that a person or group is working together towards a common goal.

Example:  And let’s pass a patent reform bill that allows our businesses to stay focused on innovation, not costly and needless litigation.

clear/clear-eyed

To see an object precisely, one’s eyes must be clear of obstructions.  Figuratively, being clear-eyed or seeing something clearly indicates that the goal is precisely determined.

Example:  These negotiations will be difficult; they may not succeed. We are clear-eyed about Iran’s support for terrorist organizations like Hezbollah, which threaten our allies; and we’re clear about the mistrust between our nations, mistrust that cannot be wished away.

reaching out/ reach their potential

People can use their arms and hands to reach out and touch other objects or people.  Collectively, groups or governments can metaphorically reach out to people or other groups as well.

Example:  And I’m reaching out to some of America’s leading foundations and corporations on a new initiative to help more young men of color facing especially tough odds stay on track and reach their full potential.

seize this opportunity/ stand ready

We can also grab or seize an object with our hands.  Figuratively, we can seize an opportunity.  We can also stand ready to perform an action after seizing an opportunity (more on standing metaphors to follow).

Example:  If Iran’s leaders do not seize this opportunity, then I will be the first to call for more sanctions and stand ready to exercise all options to make sure Iran does not build a nuclear weapon.

standing up/weakened/strengthen

Another common metaphor of body position is standing up.  When a person stands up, he or she is in a position to attack or defend oneself in a battle.  Thus standing up means to act in a position of power or protection.  Also, we may also speak of groups, governments or even programs as being strong or weak as a person. Certain actions may strengthen or weaken a program.

Example:  Citizenship means standing up for everyone’s right to vote.  Last year, part of the Voting Rights Act was weakened, but conservative Republicans and liberal Democrats are working together to strengthen it.

Example:  Citizenship means standing up for the lives that gun violence steals from us each day.

blog - body - standing upwe stand for

We can also describe a position of power or authority as standing for something.

Example:  On every issue, the world turns to us, not simply because of the size of our economy or our military might but because of the ideals we stand for and the burdens we bear to advance them.

drain our strength

Another way of describing weakness is by saying that it drains a person’s strength, or metaphorically a government’s power to accomplish its goals.

Example:  We must fight the battles that need to be fought, not those that terrorists prefer from us — large-scale deployments that drain our strength and may ultimately feed extremism.

backed/backed by pressure

The back of a person or animal is one of the strongest parts of a body.  People can use their backs to apply pressure or force to move objects.  Metaphorically, backing someone or something means that a person or group is supporting a project.

Example:  American diplomacy, backed by the threat of force, is why Syria’s chemical weapons are being eliminated.  And we will continue to work with the international community to usher in the future the Syrian people deserve — a future free of dictatorship, terror and fear.

Example:  And it is American diplomacy, backed by pressure, that has halted the progress of Iran’s nuclear program — and rolled back parts of that program — for the very first time in a decade.

at their side

People who work together may be physically close to each other or work side by side.  We can also say that one person who supports another is at their side.

Example:  As we speak, American diplomacy is supporting Israelis and Palestinians as they engage in the difficult but necessary talks to end the conflict there; to achieve dignity and an independent state for Palestinians, and lasting peace and security for the state of Israel — a Jewish state that knows America will always be at their side.

shoulder to the wheel of progress

As mentioned, we can conceive of a journey as the movement of a vehicle.  In a common metaphor we can speak of the wheel of progress as if movement towards a goal can be described as a turning wheel.  In a sort of double metaphor, President Obama talks about using our collective shoulders to physically move objects or make progress towards a goal.

Example:  But for more than two hundred years, we have put those things aside and placed our collective shoulder to the wheel of progress: to create and build and expand the possibilities of individual achievement; to free other nations from tyranny and fear; to promote justice and fairness and equality under the law, so that the words set to paper by our founders are made real for every citizen.

feet planted/eyes cast towards tomorrow/ within our reach

President Obama ends his speech by combining three metaphors of journeys and personification.  He speaks of the country’s attempts to improve the lives of its citizens, and refers to Army Ranger Cory Remsburg who was seriously injured in battle but has been an inspiration to many people in his recovery.  President Obama describes the readiness of the country to move forward as having our feet planted, while our eyes are fixed on the future, and our goals within our reach.

Example:  The America we want for our kids — a rising America where honest work is plentiful and communities are strong; where prosperity is widely shared and opportunity for all lets us go as far as our dreams and toil will take us — none of it is easy. But if we work together; if we summon what is best in us, the way Cory summoned what is best in him, with our feet planted firmly in today but our eyes cast towards tomorrow, I know it’s within our reach. Believe it.

In sum, as commander in chief, the president naturally needs to inspire and motivate American citizens to work with him and Congress to solve our problems.  A State of the Union address is the perfect way to achieve this goal. I believe President Obama and his speech writers deliberately used metaphors of sports, journeys and personification to relate his messages of unity and progress to the American people.

Next time:  Metaphors of Silver and Gold